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CoachSpotter vs TrueCoach
At 25 active clients, TrueCoach on the Pro (up to 50 clients) comes to $165 a month. CoachSpotter Standard is $100, with AI programming, nutrition and booking included, and $199 with your own app in both stores.

Side by side
| TrueCoach | CoachSpotter | |
|---|---|---|
| A month at 25 clients | $165 | $100 (Themed $119, Branded $199) |
| Price basis | Three plans by client cap | Per active client, no cap |
| AI programming | None | Your notes in, drafts out, voice on every screen |
| Booking | Not built in | Client offers three times, you accept or counter; two-way calendar sync |
| Nutrition | Basic logging | Included, with meal photo estimates |
| Your own app | Not offered | Branded +$99/mo + $299 once, in your own store accounts |
| Platforms | iPhone and Android | iPhone and Android, same-day updates |
TrueCoach prices are its published list prices on monthly billing, gathered 2026-10-31, with the add-ons a trainer at 25 clients needs to match what CoachSpotter includes. Check TrueCoach's own pricing page for today's figures.
Where TrueCoach is strong
TrueCoach is simple and fast for delivering workouts and video feedback, which is why strength coaches like it. If you only need program delivery and messaging, it does that well.
Why trainers switch
There is no AI programming, no nutrition and no branded app, and the Pro plan tops out at 50 clients. Trainers who want booking around their real calendar or their own app in the stores have to add other tools. CoachSpotter covers all of it in one price.
Moving takes an afternoon.
Export your programs from TrueCoach as text or a spreadsheet and paste them into CoachSpotter. The import reads your shorthand and flags anything it is unsure about. Clients come across by link and see your look from the first screen.
How moving worksThat is $65 a month back in your pocket at 25 clients, or $780 a year.
